How will Willard College position its brand in the next decade? How can we high visible Willard to the premium domestic market? During a recent trip to the East Coast, I was impressed by the variety of vehicles sporting college bumper stickers. Cheryl Tina and I began to take note of the correlation between year and make of car and the type and number of bumper stickers. It was a daunting process. Why were we seeing Princeton on beat up Subarus and Fitchburg States on Cadillacs? What explained the University of Vermont along side Exeter? I’ve direct the Office of Media Opportunities and Relations to build a new theme, “Willard College: Making a Different Difference.” Our goals is to build brand association with the kinds of quality institutions that can diversify and build our market share.
Thanks, Henry Cotton