
Dear Campus Leaders,
I want to reiterate the approach we will be taking to shift external messaging concerning Willard College. Keep at the forefront of your thinking and work the following: “Telling the Willard College story better doesn’t mean changing anything.” Willard College has faced lawsuits, massive fires, declining enrollment, plummeting endowment, accusations of malfeasance, deaccreditation, and high levels of administrative turnover combined with inflated pay for those same individuals. So how do we move forward? We move forward by CHANGING THE MESSAGING. For too long the College has communicated in a manner that suggests panic, anxiety, and despair. So tell the Willard College as one of continued success, joy, and winning. Here are some examples of slogans that you will start seeing both on campus and in mailers to prospective students. “Willard College is Joy.” “Willard College is Winning. Again.”
Again, a reminder. We are winning. We just need to remind the world. That we are winning!
Director of Communications, Willie Pringles








