Dear Campus Professionals,

Provost Lying and I are excited, and I don’t use that word lightly, to announce the new recruitment campaign for the year. We think “Be Differently” promises to draw a whole new generation of young learners to Willard College. Market research showed that people found the phrase “surprising,” “different,” and on target with the Willard College brand and reputational trajectory!

Be Differently. Be Willard.

Provost Lying and Gene Cartel, Director of Marketing and Promotion