Dear Faculty and Colleagues,
We are really excited to unleash the new promotional material for Willard College. All outgoing materials will feature the phrase “Chose Willard!” This new phrase has been carefully vetted by both our in house team and by Willard College graduate focus groups. We hope this will inspire a new generation of high school students to “Chose Willard!”
Chose Willard!
Sincerely,
Dr. Colney Hatch, Vice President of Marketing and Development
Willard College 
Chaste Willard? Willard the Chosen? Chase Willard?
just sayin’
I visited your site today because I just thought of a new tagline for Willard College. Here it is. Willard: The Journey Experience. In any case, I see I am too late. Another time.
Chose the journey experience!
We will steal that.
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